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- This event has passed.
Make Your Marketing Work
August 19, 2019 @ 12:00 pm – 1:00 pm
You spend hours marketing your small business, but how do you know if your efforts are working?
Learn to track the correct analytics to make sure your marketing tactics are working? Marketing analytics provide valuable data on audience behavior, online ad success, site traffic sources, and more. Two of the most widely used analytics tools are Google Analytics and Facebook Insights.
You will learn: Why you need to use marketing analytics and how to track the correct analytics to meet your goals.
- Which metrics to follow and what they mean
- How your audience behaves
- Customer acquisition costs (CAC)
- Ad cost per click rates (CPC)
- How to find the data to measure your ROI
- Track correct analytics
Presented by: Judy Jones, Walla Walla County Regional Manager for Small Business Association SCORE Program; President of Exago Institute for Leadership; Certified Coach, Trainer, Speaker of the John Maxwell Team; Certified Practitioner, Gallup Research Institute; MBA, Florida Institute of Technology
To register, please email firstname.lastname@example.org.