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Make Your Marketing Work
You spend hours marketing your small business, but how do you
know if your efforts are working?
Learn to track the correct analytics to make sure your marketing
tactics are working? Marketing analytics provide valuable data on audience
behavior, online ad success, site traffic sources, and more. Two of the most
widely used analytics tools are Google Analytics and Facebook Insights.
You will learn: Why
you need to use marketing analytics and how to track the correct analytics to
meet your goals.
- Which metrics to follow and what they mean
- How your audience behaves
- Customer acquisition costs (CAC)
- Ad cost per click rates (CPC)
- How to find the data to measure your ROI
- Track correct analytics
Presented by: Judy Jones, Walla Walla County Regional Manager for Small Business Association SCORE Program; President of Exago Institute for Leadership; Certified Coach, Trainer, Speaker of the John Maxwell Team; Certified Practitioner, Gallup Research Institute; MBA, Florida Institute of Technology
To register, please email email@example.com.